Instagram Audit

Fill this out to the best of your ability. This will help me provide you great feedback on your Instagram account.

Name

What is your Instagram Username/Handle?

How many followers do you have currently?

How many followers do you want to have?

Have you made any money from Instagram?

What are your current business goals and do they align with your goals for Instagram?

What do you define as success on Instagram?

What are your goals for your Instagram?

What is your approach to Instagram?

Do you have a clear understanding of your voice and style on social media/Instagram?

Is your logo, brand colors, icons, fonts, or any other elements for your brand used consistently on your Instagram?

Is your Instagram username the same as your business name?

Does your bio successfully describe you/your brand/what you have to offer?

Is the destination URL (your link in bio) up-to-date?

What are the words that best describe your brand?

Do the words align with your message when people look at your Instagram profile, bio, and content?

Do you have any Instagram Story Highlights?

Do your Instagram Story Highlights Match your brand style?

Does your content have a consistent color palette on Instagram?

Does your content that you post have a theme?

Is it immediately identifiable what you do based on your last 10 posts?

Does your content have a varied mix of promotional & non promotional content?

What value are you providing to the marketplace/target market on Instagram?

Are you using all of Instagram's post formats (videos, photos, carousel, IGTV)?

Are you using/posting only high quality images?

Do you use Instagram stories?

Do you do Instagram Lives?

Do you have any valuable videos on Instagram TV?

Do you pay attention to the analytics and insights?

Are you tracking your Instagrams growth weekly or monthly?

Do you know when your best times to post on iNSTAGRAM ARE?

Do you have any posts that are underperforming? Do you know why?

Do you have any posts overperforming? Do you know why?

Is your content relevant to your audiencE?

Are you responding to comments & DMs in a reasonable amount of time?

Are you engaging with other peoples posts or hashtagged photos?

Do you repost content from the community?

Are you partnering with Influencers to create sponsored content?

Are you running Instagram ads or boosting your Instagram posts to reach more users?

do you cross-promote your Instagram content to other channels?

Do you use CTA's (Call-to-action) in your Instagram captions?

are you using hashtags relevant to your brand and audience?

do you use any hashtag that fits your brand consistently?

Are you encouraging your audience to engage with your content or use your hashtag?

Are you posting your hashtags in a comment or spacing them down in your caption?

Do you use an instagram scheduler to schedule out or post your posts for you?

do you use any tools for hashtag research?