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DOES THIS SOUND LIKE YOU?

I tried teaching a workshop to make some extra money but I realized at the end of it that I barely broke even!

I work long hours and the LAST thing I want to do after getting home from the salon is post on social media. I’ll just drink wine instead!

I want to raise my prices but I’m scared that my clients will judge me or leave me.
I want to get recognized by brands but I don’t know where to start or how to get their attention.

I know I’m going to need another stream of income if I’m ever going to have a good future but I don’t think I have any time to start something else.

I love what I do, but I don’t get as excited as I feel like I should be about my work. I’ve been doing the same thing for too long.
Instagram frustrates me and I wish I had more followers? How am I meant to become a platform artist if I can’t even get more than 10,000 followers?!
I make decent money at the salon, but it’s all gone at the end of the month. I have so many mouths to feed and I feel like I can’t get ahead financially.
I want to teach workshops and make more money from my knowledge about hair and what I do.

Listen Up!

YOU ARE NOT ALONE

Just two weeks into Unapologetic Hair Pro, my entire business and mindset were transformed. Unapologetic Hair Pro is the best investment I’ve ever made in myself and my business.

– Liza Edwards | @LIZALOVESHAIR

You know as well as I do that it’s easy to feel burnt out from standing behind the chair for so many years.

No matter how good you are at doing hair or how many years you’ve been doing it, there are some key skills you need to learn to thrive as a hair professional

Confidence, Mindset Social Media Growth, Client Experience & Making Money are all areas you need to master to get what you want in business – or you’ll be stuck seeing the same clients, doing the same cuts and charging the same prices.

If you’re not growing the way you want to in your business, getting better at hair cutting or color is not the answer. If you want to rapidly create the business of your dreams and make more money than you thought possible as a hair stylist, you must learn from people who are doing exactly that.

There are hair professionals JUST LIKE YOU that decided to build their business in a better direction and didn’t want to keep feeling limited by their clients, their location or their skill level.

I know this because I was able to go from broke AF, newly divorced and living in a new city where I didn’t know anyone, to having a six figure hair business working fewer hours, getting sponsored by brands and having my work be seen by millions of people around the world on Instagram. 

After being a hair professional for over 10 years, it was these 5 areas that once mastered, allowed me to create a life & business I LOVED as a hair professional.

Every day, I get to say YES to clients that want to pay me a lot of money and see their lives transform through the experience I provide. I get to choose when I do and don’t want to work so I can make time for things in my life like my family and friends. 

Yet I still see many hair stylists that aren’t excited by their work and feel frustrated with their clients, Instagram and even themselves!

Which is exactly why I wanted to help. I teamed up with my friend & 2018 North American Hair Stylist of the Year, Danielle Keasling, to create a step by step system that turns you into what we call, an Unapologetic Hair Pro.

An Unapologetic Hair Pro is the “triple threat” of the hair industry that clients, brands & even competitor, cannot ignore. If you’re not an Unapologetic Hair Pro (yet), you can definitely think of someone that is.

An Unapologetic Hair Pro makes the most money, has the best clients and gets the most brand opportunities… Every. Single. Time.

THE MOST CONFIDENT, BEST BRANDED AND MOST SKILLED HAIR STYLIST WILL ALWAYS WIN.

You can become an Unapologetic Hair Pro and finally have all the money, time & opportunity you deserve.

You can do it regardless of where you live, your ability with social media and whatever beliefs you have about how long it’s going to take for you to “make it” as a hair stylist.

Don't believe it?

You’re probably already really comfortable with at least one of these things:

  • CONFIDENCE
  • MINDSET
  • SOCIAL MEDIA
  • CLIENT EXPERIENCE
  • MAKING MONEY

SPOILER ALERT: THESE ARE THE 5 THINGS I AM GOING TO HELP YOU MASTER

THIS COULD BE YOU...

I'm fully booked! I actually have a waiting list of people that want to become my client!

I raised my prices for what I AM WORTH instead of comparing myself to others in my area. My clients are HAPPY with my price increase and still want to continue with me!

I have 10,000 followers! People from all over the world are following my work and I'm building an incredible online community.

I sold out my workshop and now have a waiting list! I make more money from hosting one workshop than I would in an entire week standing behind the chair!

CURIOUS? KEEP READING…

Introducing...

UNAPOLOGETIC HAIR PRO

Everything you Need To Grow Hair Your Business & Your Bank Account While Working Less Behind the Chair – Guaranteed.

Unapologetic Hair Pro is an online coaching program designed to develop unstoppable confidence, grow your social media (non-techy friendly!) and get you seen by the right people in the hair industry – FAST.

By the end of the program, you’re going to…

Skyrocket Your Social Media

This single activity in your business can be the reason that you're fully booked, or wasting time in between clients looking at OTHER people's social media. I'll give you my SIMPLE & proven systems for social media that will have people slidin' into your DM's every single day.

Be Confident AF

Need to tell your clients that your prices are going up? Have to tell Suzie that it's not your fault another stylist she tried screwed up her color? What if you need to tell another stylist to stop bitching about you because you're deciding to "go for it"? I'm going to show you how to stand in your feminine power, while turning heads everywhere as your strut your new badass self all the way to the bank.

Make More Money Honey!

You're going to learn how to now only maximize the income available behind the chair, but also the BEST additional streams of income to create as a hair professional. There is SO much financial opportunity available as a hair pro and I'm going to show you how to tap into it.

Work Less, Make More

Your feet (and kids) are going to thank me for showing you how to cut back your time in the salon while increasing your income so you have more time for family, friends & FUN (remember that?!)

You're going to learn about maximizing your income in the salon as well as creating fun, flexible and wildly profitable streams of income outside of your work hours.

Success Stories!

Works With All Devices

Replays Always Available

Lifetime Access

HOW IT WORKS

Just take a seat in my chair!

Each week for 6 weeks, you’ll get exclusive access to LIVE breakthrough coaching & training from myself and the experts in our private Facebook Group.

LIVE COACHING WITH ASHLEY DIANA

GROUP INTERACTION IN REAL TIME

QUESTIONS ANSWERED

PRACTICAL TOOLS & STRATEGIES

COPY-PASTE SCRIPTS & TEMPLATES

... plus!

EXPERT INTERVIEWS FROM INDUSTRY LEADERS

REAL-TIME SOCIAL MEDIA AUDITS

VIRAL INSTAGRAM STRATEGIES

READING & AUDIO RECOMMENDATIONS

Week #1

HOW TO WIRE YOUR MIND FOR SUCCESS TO HAVE EVERYTHING YOU WANT

As service based entrepreneurs,
we’ve been conditioned to put other’s needs before our own.

Becoming UNAPOLOGETIC means recognizing your own value and worth, creating a new mindset around
service and leading with confidence
& conviction in your ability to impact
the lives of others.

  • The #3 qualities you must develop to become an Unapologetic Hair Pro.
  • How to finally master your energy so you can show up in your life and business with passion.
  • How to feel "lit up" every single day regardless of what goes on in the world around you.
  • Creating a routine for success and taking back control of your morning - instead of rushing the salon with an empty stomach!
  • How to overcome limiting beliefs in your life and business.
  • How to be CONFIDENT and having people LOVE you for it.

Week #2

CRUSHING SOCIAL MEDIA TO FILL YOUR BOOKS AND GET SEEN BY BIG BRANDS

Social Media can be your super power in the hair industry. If you know how to do it right, the opportunities it can create for your life & business are limitless.

  • Creating social media goals to have a clear idea path to success.
  • Perfecting your personal brand which will become your most valuable asset.
  • Finding your voice online to attract the kind of clients and companies that you want to work with.
  • Clear examples of killer personal brands and a step by step look at what they're doing right to get the results they have.
  • How to get floods of followers on Instagram so your work schedule is full and you're making MORE MONEY. I'll teach you all my tips & hacks for going viral on Instagram and having quality followers that love what you post.
  • How to leverage social media to land BIG brand deals with the biggest names in the hair industry.
  • My secret list of apps & platforms that will grow your social media while you sleep.

Week #3

ADVANCED SOCIAL MEDIA STRATEGIES TO ATTRACT EXACTLY THE KIND OF PEOPLE YOU WANT TO WORK WITH

Want to run profitable workshops or get paid by big name brands? 

  • Telling powerful stories on social media that will create raving fan customers & followers.
  • How to sell out your next workshop using social media.
  • My $10 a day Facebook Ad strategy that will blow away your competition.
  • You are not for everyone! How to get laser focused on exactly who your customers are and how much they're paying you!
  • How to make more money from one social media post than you could make from a whole day (or even week) of doing hair!

Week #4

Business & client experience

Want to run profitable workshops or get paid by big name brands? 

How about own your old salon and actually have it be wildly profitable?

  • Decide to GO PRO! How to stop dragging your feet as a hair professional and raise your standards!
  • Winning business systems that can automate all the boring stuff you DON'T want to be doing.
  • Raising your prices and elegantly filtering out the clients you no longer want to be working with.
  • Simple secrets that will enable you to charge MORE for your services while actually doing less work!
  • BONUS SESSION WITH DANIELLE KEASLING:
    How to run (and eventually sell) a profitable salon and create an additional six figure income from working with brands.

Week #5

how to make massive amounts of money and not apologizing for one single dollar of it!

How to have more money than you ever thought possible as a hair professional.

  • Unf&%king your money mindset so you can have a better relationship with money.
  • Secrets of the rich & famous the 3 things that the wealthiest hair professionals do in their business.
  • Creating additional streams of income so you can make money while you sleep & retire rich AF.
  • Maximizing your income inside of the salonthrough addon services, client education & strategic partnerships.
  • How to be worth $1000 an hour and become so valuable that clients & brands need to pay you for every minute of your time.
  • How to become a queen of affiliate links and actually make money from all the stuff you recommend to people every day.

Week #6

THE NEW YOU:
HOW TO THRIVE AS AN UNAPOLOGETIC HAIR PRO

How to have more money than you ever thought possible as a hair professional.

  • Revisting confidence and feeling worthy of the success you create.
  • Manifest your way to the top! How to use the power of manifestation to change anything you want in your life.
  • How to punch perfectionism in the face and have the motivation to DO what you need to do!
  • Why REJECTION ISN'T REAL and how to quiet the negative chatter inside your head.
  • Where & how to create a new community of people that light you up and encourage you to chase your dreams!
  • High performance habits. The secrets of what the best people in the world do to have the happiest & most profitable life and business in the world.

Enroll Now and You’ll Get Instant Access To…

BONUS COACHING & TRAINING

Social Media for Hair Stylists by Ashley Diana

Gain instant access to Ashley Diana’s Social Media for Hair Stylists Program which will show you the best practices for every social media platform and how to have a thriving local business.

(VALUE $197) Included in Unapologetic Hair Pro when Paid in Full

Creative Cross Promotions

How to gain quality followers on Instagram through authentically cross-promoting your content with other people in your industry. This program features scripts & templates that will have you gaining more followers and customers within 7 days!

(VALUE $197) Included in Unapologetic Hair Pro when Paid in Full

Gain instant access to these best selling online courses by ashley diana

that's not all!

There’s Even More Bonuses That You Won’t Find Anywhere Else!

EXPERT INTERVIEWS FROM INDUSTRY LEADERS

AMMON CARVER

FINDING YOUR PLACE

How to get anything you want in our great industry regardless of where you come from or what anyone thinks about you with Ammon Carver

Chief Artistic Director for Ulta Beauty. Global Creative Director for L’ANZA Healing Haircare. Owner of Ammon Carver Studio in NYC

ANGELA CATTANEO

GOING VIRAL & BUILDING A MOVEMENT

How to create a community of hundreds of thousands on social media and turn them into customers with Angela Cattaneo

Founder of @BEYONDTHEPONYTAIL, a community of over 400,000 hair enthusiasts on Instagram.

KATHY NUNEZ

OWNING A THRIVING SALON & BALANCING #MOMLIFE

How to own a profitable salon, build a massive social media following and still find time to have a happy family with Kathy Nunez

Blonde+Extension Specialist. Owner of @STUDIOONESALON. 

MEET YOUR MENTORS

Ashley Diana & Danielle Keasling will become YOUR COACHES for 6 weeks.

The value of a coach & mentor is priceless. Through the Unapologetic Hair Pro Program, you’ll have the opportunity to not only learn this exclusive training, but also ask questions in real time to Ashley & Danielle.

  • Each week, in addition to the coaching module, we will host a 1 hour, online Q&A session where you can talk to Ashley or Danielle in real time and get any question about your life & business answered.
  • The program has an open forum Facebook Group where you can ask your questions or share your stories with the rest of the group.

All the calls & sessions are recorded and can be watched back later at any time.

Ashley usually charges $5000 per month for private coaching, but you’ll get direct access to her and the other experts in this program!

EARLY BIRD PRICING ENDS SOON...

$100 off early bird discount is active

Days
Hours
Minutes
Seconds

get started today

Choose an Unapologetic Hair Pro Plan That’s Right For You

Six weekly payments of

$197 USD

  • BONUS: Social Media for Hair Stylists
  • BONUS: Creative Cross Promotions

One easy payment of

$997 USD

  • BONUS: Social Media for Hair Stylists
  • BONUS: Creative Cross Promotions

100% SECURE CHECKOUT

SAFE & SECURE PAYMENT

Try Unapologetic Hair Pro confidently with our

100% Risk free guarantee

Unapologetic Hair Pro comes with a No B.S. 100% Satisfaction Guarantee. Our hope is that your life & business becomes that of your dreams through the lessons taught in this program. We also expect that you give yourself the opportunity to learn. 

If you show up to all the sessions, do the exercises we assign to you over the course of the 6 weeks and at the end, you don’t feel like it was incredible, we’ll promptly refund your investment. To be clear, if you do not attend the training or fully participate, no refund will be issued.

PROOF OF TRANSFORMATION

By week 3 of Unapologetic Hair Pro, I had 8 new Great Lengths consultations which is worth more than $10,000 to my business! My husband couldn’t believe the transformation!

I was about to invest to go to a weekend long hair workshop when I came across Unapologetic Hair Pro in my news fees. When I saw the level of experts alongside Ashley Diana, I knew I had to learn from these people.

I can’t imagine how the $997 would have yielded such a big return in my life and business had I put it towards just another hair seminar.

When I started implementing some of the social media strategies from week 2, within just a few days, I had 8 new Great Lengths consultations scheduled.

My business has never been stronger! Thank you Ashley Diana!

– LIZA EDWARDS

GREAT LENGTHS PLATINUM ARTIST | @LIZALOVESHAIR

ONE MORE TIME, YOU READY?

Here’s everything you’ll get in Unapologetic Hair Pro

6 Weeks of LIVE Group Coaching

Over 6 transformational weeks, you and the other members will meet LIVE online and learn powerful coaching from Ashley Diana & Danielle Keasling.

(VALUE $4782) Included in Unapologetic Hair Pro

LIVE Expert Interviews with Danielle Keasling

Over 6 transformational weeks, you and the other members will meet LIVE online and learn powerful coaching from Ashley Diana & Danielle Keasling.

(VALUE $4782) Included in Unapologetic Hair Pro

Q&A Sessions with Ashley & Danielle

How often do you get to rub shoulders with a NAHA winner and a six figure hair professional and Influencer. Get the answers you won’t find anyone else in our private Q&A sessions.

(VALUE $1182) Included in Unapologetic Hair Pro

Social Media for Hair Stylists

Gain instant access to Ashley Diana’s Social Media for Hair Stylists Program which will show you the best practices for every social media platform and how to have a thriving local business.

(VALUE $197) Included in Unapologetic Hair Pro when paid in full

Creative Cross Promotions

How to gain quality followers on Instagram through authentically cross-promoting your content with other people in your industry. This program features scripts & templates that will have you gaining more followers and customers within 7 days!

(VALUE $197) Included in Unapologetic Hair Pro when paid in full

Your Unapologetic Hair Pro Investment is

... which is less than most hair stylists spend on Target, Starbucks & Wine every month

YOU KNOW I’M RIGHT!

get started today

Choose an Unapologetic Hair Pro Plan That’s Right For You

Six weekly payments of

$197 USD

  • BONUS: Social Media for Hair Stylists
  • BONUS: Creative Cross Promotions

One easy payment of

$997 USD

100% SECURE CHECKOUT

SAFE & SECURE PAYMENT

Try Unapologetic Hair Pro confidently with our

100% Risk free guarantee

Unapologetic Hair Pro comes with a No B.S. 100% Satisfaction Guarantee. Our hope is that your life & business becomes that of your dreams through the lessons taught in this program. We also expect that you give yourself the opportunity to learn. 

If you show up to all the sessions, do the exercises we assign to you over the course of the 6 weeks and at the end, you don’t feel like it was incredible, we’ll promptly refund your investment. To be clear, if you do not attend the training or fully participate, no refund will be issued.

YOUR ALTERNATIVE:
BE "ONE OF THEM!"

I'm sure I don't need to tell you...

There’s no shortage of “average” hair stylists in the world. They provide a good enough service. They work long hours. Their feet are miserable by the end of the work day and they always have a series on Netflix that they’re looking to binge watch with a glass of wine after the kids are in bed.

They work away year after year seeing the same clients, doing the same cuts and begin to realize, “maybe I should have got into real estate or something”.

Then there's the Unapologetic Hair Pro...

She is on fire. She wakes of ferocious passion every day and looks forward to seeing her high paying clients at the salon. Her inbox is full of exciting opportunities to collaborate with brands and get paid for creating incredible art with her work.

So which side do you want to be on?

Right now, you have the opportunity to be mentored by an elite group of experts and join a community of hair professionals that want to raise the standard of our great industry together.

Choose excellence. Choose to be outstanding. Choose to do incredible work and leave your mark on the world.

Choose to become an Unapologetic Hair Pro.

still unsure?

Here’s what past graduates have to say about Unapologetic Hair Pro:

There's simply no other program that offers the practical skills, personal development & industry connections as Unapologetic Hair Pro.

Guaranteed

One more thing...

Choosing not to decide is still a choice.

It’s the choice of staying the same. What’s another 12 months or “the same” going to do to your business?

So often we underestimate what we can achive in such a short period of time. I’m here to show you what rapid transformation really looks like.

You owe it to your clients, your family and yourself to become the best version of you possible.

You have nothing to lose and everything to gain.

Decide now. Decide today. 

- Ashley Diana

FAQ

How does the group coaching work?

The coaching sessions happen on a platform called Zoom. Yourself and the other Unapologetic Hair Pro members will be able to join a virtual “call” to have the coaching session with Ashley.

Ashley will appear LIVE with high quality video and audio.

What happens if I miss a session?

All the live sessions will be available as replays! You’ll get lifetime access to watch them as many times as you like.

Will I be able to talk with Ashley?

Ashley will be available in the members only Facebook Group as well as on the weekly live sessions. 

How many online coaching sessions are there?

There are three online sessions per week over the 6 week course in addition to a weekly expert interview. One of the sessions will be dedicated towards the main content of Unapologetic Hair Pro and the other will be an open Q&A session with Ashley.

Is this available in all countries?

Yes! 

Can I get a refund?

Ashley stands behind her coaching and content 100%. If you show up to every session, do all the simple assignments, actively participate and still don’t feel it’s worth your investment, then you can ask for your money back.

I'M ASHLEY DIANA

I believe that there is a Pro inside all of us. It’s my mission to awaken that Pro in YOU to create more success, happiness & freedom in your life.

Through our 6 week online coaching journey, I’m going to reveal to you the psychology, skills & resources it takes to become a Hair Pro.

By the end of our journey together, you’ll have a clear vision and strategy on the changes you can make in your own life and business to create a level of freedom and passion you never thought was possible.

Ready to become an Unapologetic Hair Pro?

6 WEEKS OF COACHING

MINDSET MASTERY

WEEK 1

BUSINESS SYSTEMS

WEEK 2

MINDSET MAINTENANCE

WEEK 3

CLIENT EXPERIENCE

WEEK 4

MAKE MORE MONEY

WEEK 5

SOCIAL MEDIA

WEEK 6

What Happens Next...

choose an investment option that feels right for you

Connect with ashley & the experts in our program

JOIN OUR LIVE WEEKLY SESSIONS THROUGHOUT THE PROGRAM

MEET THE EXPERTS

I’ve brought in a team of experts to interview along our coaching journey together. 

Each week, we’ll be able to learn from another one of these incredible hair professionals.

Danielle Keasling Headshot-squashed-1

Danielle Keasling

@danielle.keasling

2018 North American Hairstylist of the Year
Matrix Global Artistic Director
Great Lengths USA Chief Artistic Director
Ulta Pro Team

sm_stevenmathew_404 copy

Steven Mathew

@stevenmathew

Winnipeg Hair Extension Artist

IMG_7055 copy

Kristen Lumiere

@kristen.lumiere

The Austin Balayage Gypsy

ammoncarver_14_11_2018_10_48_40_530

Ammon Carver

@ammoncarver

Chief Artistic Director for Ulta Beauty Creative Director for L'ANZA Healing Haircare

kathy nunez headshot

Kathy Nunez

@kathynunezhair

Lifestyle Influencer & Owner of Studio One Salon

Angela Cattaneo

Angela Cattaneo

@beyondtheponytail

Founder of @beyondtheponytail Braid Expert Hair Stylist & Educator

investment includes...

6 Weeks of Online Coaching

Each week, you'll be able to log onto a LIVE video session with Ashley Diana where she will teach the core trainings for that week. The second session will be an interview with the featured expert of that week.

Private Facebook Group

Each week, you'll be able to log onto a LIVE video session with Ashley Diana where she will teach the core trainings for that week. The second session will be an interview with the featured expert of that week.

More Details...

sessions Overview

Module Monday

Each Monday at 6pm, Ashley will go live to the community delivering the planned content for that week’s theme. The session will go for 60 minutes total. 50 minutes of content and 10 minutes of quick Q&A.

Wisdom (and Wine 🍷) Wednesday

Each Wednesday at 6pm, Ashley will go live and be available with some of the other experts for a live Q&A. This is your chance to ask questions and get live coaching from Ashley and industry experts on ANYTHING relating to your business & life.

Each Friday at 6pm, Ashley will go live with one of the featured experts presenting content on their area of expertise. They will also reserve time for Q&A!

Throughout the 6 weeks, the Facebook Group will also be an open forum to get questions answered and share insights. The connections and lessons you will gain from the Facebook community will be an invaluable asset to your business.

join the waiting list