Name
Email
What is the name of you avatar?
What is their lifestyle?
Do they have children? If so, how many and ages?
How Old Is your avatar?
what do they identify as?
What are their hobbies?
What are their interests (Tv Shows, Magazines, Social Media sites, etc)?
Where do they live?
what is their income?
what is their marital status/relationship status?
what is their level of education?
what is their job/career?
what websites do they visit?
what books do they read?
where do they love to shop at?
where do they spend the most time online?
What is my avatars most urgent problem regarding my solution?
What do they want to avoid?
If they could have a magic wand, what would they want more than anything else in their problem area?
What do they believe fundamentally about their issue/problem?
What do they believe about this type of product/service that I offer?
How do they feel when they look for the kind of product/service I’m selling?
How do they feel about my product/service offer?
What makes them happy? What would make them happy?
What are their secret self-doubts?
What arouses their skepticism?
What angers and frustrates them?
What are their deepest fears?
What questions does this audience have about products/services like mine?
What are their top three immediate goals my product/service can help them to achieve?
What objections might they have to purchasing a product like mine?
What other options do they have to solve their problems?
What do they need to believe about my product/service in order to buy now?
What do they need to believe about the problem they’re trying to solve in order to buy my product/service now?
What do they need to believe about themselves as it relates to the goals my product/ service can help them achieve, in order to buy now?
What features do they like about my product/service?
What benefits do they enjoy from my product/service?
What didn’t they like about my product/service?
What are their biggest challenges?
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